120 West Superior Street
Fort Wayne, IN 46802
260.422.4499
talk@b-y.net

Brand
Building

Whether helping a new company find its marketing legs, establishing a brand from the ground up or giving a current brand a much-needed refresh, we’re experts in creating a presence that is memorable and cohesive.

We believe in the importance of building a strong foundation that will set the stage for your success. By discovering who you are and what you want to share with the world, we can create a strategy, and put a face and voice to that strategy, that will allow you to tell your story and deliver on your promise better than anyone else.

Brand Building Services

EXECUTIVE INTERVIEWS

COMPETITIVE ANALYSIS

LOGO DEVELOPMENT

NAME CREATION AND DEVELOPMEN

POSITIONING LINE / TAGLINE CREATION

KEY MESSAGING DEVELOPMENT

MOOD BOARDS / IMAGE TREATMENTS

BRAND GENOME

MISSION / VISION CREATION

Let's Talk
Brand Building

You’ve got unique differentiators — and we know how to use them to give you a competitive edge. From new companies to existing ones needing a marketing refresh, we’ll help you build the brand of your dreams.

OUR LATEST THINKING
3 Quick Wins to Improve Your Digital Ad Creative

3 Quick Wins to Improve Your Digital Ad Creative

Do you feel like your digital ads aren’t showing the return on investment you’d hoped to see? Whether you’re advertising on social media or digital display networks, making a couple thoughtful, strategic updates to your ad creative could have a measurable impact on the overall performance of your campaigns. Here are three quick changes you can make to your next digital ad campaign to see better ROI.

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How the Holidays Affect Your Digital Marketing

How the Holidays Affect Your Digital Marketing

During the end of the year, consumers change their behavior and the cost-per-click on digital banner, YouTube, other streaming video and SEM ads can rise. Many companies who aren’t part of the holiday sales cycle are left wondering how to continue their marketing plans. Here are a few tactics that can keep your name in the minds of your target audience and not be lost in the holiday clutter.

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The Importance of Product Packaging & Design

The Importance of Product Packaging & Design

As a business, you’ve likely spent a lot of time and thought perfecting your products for your customers. But have you put the same amount of thought and care into the packaging those products come in? Product packaging is an extension of your brand and gives you a tangible opportunity to stand out from the crowd and delight your customers. Let’s take a closer look at three reasons why your packaging impacts your marketing and how you can make the most out of this customer touchpoint.

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