first national bank
facebook campaign
First National Bank and Trust Company serves 9 communities in Wisconsin and Illinois. Their challenge was reaching and engaging highly targeted prospects in the small communities surrounding their market areas. B&Y activated a campaign that included re-launching a new Facebook page, activating a Facebook advertising plan, and creating a Facebook editorial that earned “likes” and continued to engage fans. Using creative writing, we came up with an entire month-by-month editorial of posts to support the plan and drive traffic to the page. In all, First National Bank’s new Facebook presence gained them 6,000 fans in the first 12 weeks alone. Sweet success!
DELIVERABLES
- Branding
- Digital
the objective:
- Acquire a large fan base for branding ongoing communication
- Establish high fan retention by using quality content
- Create a highly-targeted campaign using advertising to attract relevant fans
- Utilize a blend of incentivized and non-incentivized performance media
- Utilize CPM and CPC ads to support the overall goals
- Constantly manage ads for performance
the results:
- 1,175 people engaged with a single post
- Compliments from the community for “keeping the customer at the very center” of their social media strategy
- Off-the-chart excitement from the 9 communities FNB serves