Work


Parkview

With the new Parkview Regional Medical Center being built on the north side of Fort Wayne, there were a lot of rumors that Parkview would be closing their central campus. It was our job to squash the rumors and leave the surrounding neighborhoods with a sense of security and the knowledge that Parkview wasn’t going anywhere. How did we accomplish that? With big, bold advertising and the first-ever sidewalk campaign done in Fort Wayne. Billboards, sidewalk vinyls and bus wraps got people talking and helped raise awareness that Parkview was here to stay.

Read more →

TRUFAST

When you’re a commercial roofing fastener company like TRUFAST, marketing materials are essential in helping you make a name for yourself. Playing off of TRUFAST’s 100% American-made guarantee and commitment to superior customer service, B&Y was able to help them stand out with print materials, a new booth and fun trade show giveaways. We also developed and implemented a media plan to continue to promote their outstanding brand. A passion for roofing fasteners? Yep, we’ve got it.

Read more →

Ortho NorthEast

Ortho NorthEast (ONE) was in need of a message that would have the capacity to change audience perceptions about their services. B&Y did that with a campaign that emphasized marketable offerings: pain relief, minimally invasive surgeries and quick recovery. An “Ask ONE” phone line was also created that could give people immediate answers to their orthopedic questions.

Read more →

Newark Museum

The Newark Museum in New Jersey contacted B&Y because they were in need of some print pieces to inform their members about the trips that were available to them. B&Y took this as a chance to display some gorgeous photography that would turn these travel pieces into beautiful works of art. We did this by creating a brochure, a poster and an invitation that highlighted the various destinations available. By putting the photography front and center, the campaign was visually stunning and functional.

Read more →

Starcraft

Putting the boat front and center was the name of the game for this Starcraft campaign. The point-of-purchase posters, brochures and print ads promoted the new lineup of boats with a series of stylized photography and conceptual copy. All of the focus was put on the beauty of the machine, and each piece encompassed this new look and feel, making for a cohesive campaign that looked pretty and sold boats.

Read more →
Previous12
Back to topAbout the Historic B&Y Building120 West Superior Street|Fort Wayne, IN 46802©2012 Boyden & Youngblutt