Work


Parkview

Building off of the already successful Parkview Mom campaign, this new out-of-home addition at Jefferson Pointe was a great way to reach local moms and moms-to-be about Parkview birth planner services. Around the shopping center, different creative pieces were placed to draw attention to this offering, including an enormous storefront wrap that would certainly be hard to miss. Plus, we designed 12 adorable “Reserved for mommies-to-be” parking spots as a part of our continuing effort to make life easier for all expectant moms.

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iAB Financial

There are a lot of hurdles to cross when two separate institutions decide to consolidate into one. When Grabill Bank and Markle Bank teamed up to become iAB Financial Bank, B&Y was brought on board to help them reach the finish line. As a brand new bank, iAB needed an identity that was entirely their own, but that appealed to both new and existing customers. With an in-depth assessment of their current situation and a clear understanding of their future goals, we were able to create a new brand image for iAB. A new logo, tagline, collateral material, website and signage were created that not only merged the two bank’s identities, but reflected the progressive nature of the new institution as well. Since its launch on October 9, feedback from employees and customers alike on the new brand image has been overwhelmingly positive. And, when looking at our relationship with iAB, it’s safe to say that “The Power of Partnership” takes on a whole new meaning.

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Biomet

When Biomet decided to start pushing their partial knee replacement procedure, it was crucial for them to have a clear, concise message that wouldn’t fall on confused ears. Taking the biggest selling points of the procedure (less recovery time, less invasive, etc.), we came up with the “Less Is More” campaign. Through TV, print and digital mediums, we were able to explain patient benefits in a straightforward, easy to understand way. By using an apple to compare implant options, a very complex concept suddenly became very simple and audience-friendly.

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Parkview

With maternity business booming in the Fort Wayne area, it was crucial for Parkview Hospital to find a way to stand out from the pack. Having just introduced a new birth planner to their service line, Parkview had a leg up, and we jumped on the opportunity – the “Parkview Mom” campaign was born. It featured bold and fresh billboards, national brand-worthy TV, and real Parkview moms and babies that allowed our audience to “see themselves” at Parkview.

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Parkview

To create buzz about the new Parkview Regional Medical Center opening soon, B&Y took Glenbrook Square by storm. Glenbrook, a million square foot shopping mall that sees roughly 15 million visitors a year, was given a Parkview makeover. Hundreds of food court tabletop vinyls, an escalator vinyl and enormous banners hanging from the ceiling were all part of the effort to get the community excited about the grand opening in a BIG way.

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Biomet

Biomet Orthopedics has a completely unique approach to knee replacements that requires an equally unique approach to marketing. That’s why B&Y came up with “Younique” – a creative message that focused on the patient’s specific needs and anatomy. The campaign showcased the individual and the things they want to get back to after knee replacement: happiness, freedom, an active life, etc.

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Parkview

As the only not-for-profit health system in a highly-competitve market, Parkview needed a campaign that focused on what made them unique. B&Y created the tagline “Not for profit, all for you” as a way to define Parkview and what they stand for as a health system. Informative videos, pride-filled TV spots and larger-than-life advertisements inside a one million square foot shopping center were what gave Parkview the leg-up they needed to spread their story throughout the community. With B&Y's help, Parkview has successfully identified a core differentiator that defines their mission and how their care affects every member of the community.

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Parkview

To make a big impact for the new “Parkview Mom” campaign, B&Y and Parkview Health took over Glenbrook Square – a one million square foot shopping mall in Fort Wayne, IN – with non-traditional attention-grabbers. We wanted to direct our message to the community in fun, unexpected ways - from giant baby bottle posters to “pregnant belly” mirror clings, where women could see themselves as a Parkview mom. The result was a much talked-about campaign that gained an enormous amount of exposure.

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Parkview

As a hospital that is dedicated to improving the public's health and safety, Parkview wanted to create a campaign to raise awareness of the dangers of texting while driving. B&Y was asked to find a way to reach young drivers and make a lasting impression about the dangers of this deadly habit. By creating an alarming TV spot and the first-ever “Don’t Text and Drive” Facebook page (to appeal to our young audience), we were able to reach an enormous amount of people with our gut-wrenching message.

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SPAX®

As an international line of construction fasteners, SPAX is one of the most recognizable brands in Europe. It was our job, at B&Y to come up with a tone and style for their North American market that stayed consistent with this long-established European brand. We created a campaign with messaging that drove home the idea of SPAX having a premium product for both the contractor and the do-it-yourself consumer. The campaign focused on retail stores like Home Depot and Menards to get this new North American style on display. An aggressive social media campaign and new website urged consumers to “Do it once. Do it right…

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