Work


IPFW

Each year, Indiana University-Purdue University Fort Wayne sends out an annual report, recapping the year as a whole. And each year, we successfully encompass that entire year of triumphs, challenges and changes into one beautiful, printed piece. This year’s result was nothing short of impactful – full of clean lines, bold colors and fun copy that help sum up the past year at the university. Our goal was to keep things fresh, modern and inviting. It’s a welcome breath of fresh air compared to most other annual reports, which are, well…anything but.

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Parkview

Building off of the already successful Parkview Mom campaign, this new out-of-home addition at Jefferson Pointe was a great way to reach local moms and moms-to-be about Parkview birth planner services. Around the shopping center, different creative pieces were placed to draw attention to this offering, including an enormous storefront wrap that would certainly be hard to miss. Plus, we designed 12 adorable “Reserved for mommies-to-be” parking spots as a part of our continuing effort to make life easier for all expectant moms.

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Don't text & drive

With almost 140,000 fans, we know that the Don’t Text & Drive Facebook page is a huge success. But, how exactly were we able to turn this lifesaving message into a viral social media campaign? Well, starting in November 2012, the B&Y team set our sights on increasing the number of Don’t Text & Drive Facebook fans. Through the use of creative writing, page engagement strategy and a well thought out ad campaign, we were able to do just that. In the first seven days alone, the page added an amazing 12,429 new fans. And, as of May 1, 2013, the Don’t Text & Drive Facebook page has an incredible 137,804 fans – a grand total of 48,533 new fans in just 5 months…

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Hoosier Lottery

For the Price is Right TV spot for the Hoosier Lottery, we tried to capture the same energy and excitement from the famous game show in a quirky way. Great enthusiasm and feel-good humor give the spot a cheery vibe with lots of personality. As with all spots for the Hoosier Lottery, we take care of the entire campaign from beginning to end, making sure the excitement of playing scratch-off games comes across to the target audience. We aim for TV spots that are upbeat, exciting and play up the most important aspects of each ticket.

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Hoosier Lottery

For a fun twist on the traditional TV commercial, we decided to shoot the Cash 5 spot for the Hoosier Lottery using a stop motion technique. Each and every piece used on screen was handmade and completely tangible – there was no CG or animation used to create the effects we see. Instead, the actors and props were shot lying on the floor, with a camera above them. After each slight movement, a picture was taken. All of the pictures were then pieced together at the end to form one continuous film. The result is a completely unique look and feel that you just can’t get any other way. As with all spots for the Hoosier Lottery, we take care of the entire campaign from beginning to end, making sure the excitement of playing scratch-off games comes across to the target audience. We aim for TV spots that are upbeat, exciting and play up the most important aspects of each ticket.

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Hoosier Lottery

The “Golden Spin” TV spot took Hoosier Lottery scratch-offs in a classic, nostalgic direction. Our inspiration for the concept came from retro neon signs reminiscent of those in old Las Vegas. Working in all CG, we created a high-energy “world” that made the viewer feel as if they were driving down the strip, seeing Golden Spin signs all the way. These bold CG signs depicted ticket attributes, complete with flashing lights, spinning pieces and animated movements. As with all spots for the Hoosier Lottery, we take care of the entire campaign from beginning to end, making sure the excitement of playing scratch-off games comes across to the target audience. We aim for TV spots that are upbeat, exciting and play up the most important aspects of each ticket.

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iAB Financial

There are a lot of hurdles to cross when two separate institutions decide to consolidate into one. When Grabill Bank and Markle Bank teamed up to become iAB Financial Bank, B&Y was brought on board to help them reach the finish line. As a brand new bank, iAB needed an identity that was entirely their own, but that appealed to both new and existing customers. With an in-depth assessment of their current situation and a clear understanding of their future goals, we were able to create a new brand image for iAB. A new logo, tagline, collateral material, website and signage were created that not only merged the two bank’s identities, but reflected the progressive nature of the new institution as well. Since its launch on October 9, feedback from employees and customers alike on the new brand image has been overwhelmingly positive. And, when looking at our relationship with iAB, it’s safe to say that “The Power of Partnership” takes on a whole new meaning.

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Biomet

When Biomet decided to start pushing their partial knee replacement procedure, it was crucial for them to have a clear, concise message that wouldn’t fall on confused ears. Taking the biggest selling points of the procedure (less recovery time, less invasive, etc.), we came up with the “Less Is More” campaign. Through TV, print and digital mediums, we were able to explain patient benefits in a straightforward, easy to understand way. By using an apple to compare implant options, a very complex concept suddenly became very simple and audience-friendly.

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Parkview

With maternity business booming in the Fort Wayne area, it was crucial for Parkview Hospital to find a way to stand out from the pack. Having just introduced a new birth planner to their service line, Parkview had a leg up, and we jumped on the opportunity – the “Parkview Mom” campaign was born. It featured bold and fresh billboards, national brand-worthy TV, and real Parkview moms and babies that allowed our audience to “see themselves” at Parkview.

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IPFW

As the largest university in northeast Indiana, IPFW is a unique client that calls for a unique approach – a TV spot that's unlike all of the other college campus ads. Using a fun animation technique and inspiring, dream-like copy that encourages students to “dare to imagine.” This engaging spot has helped IPFW make a name for themselves and gain a lot of kudos from staff, students and community members alike.

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