With the new Parkview Regional Medical Center being built on the north side of Fort Wayne, there were a lot of rumors that Parkview would be closing their central campus. It was our job to squash the rumors and leave the surrounding neighborhoods with a sense of security and the knowledge that Parkview wasn’t going anywhere. How did we accomplish that? With big, bold advertising and the first-ever sidewalk campaign done in Fort Wayne. Billboards, sidewalk vinyls and bus wraps got people talking and helped raise awareness that Parkview was here to stay.