At B&Y, our self-promotion pieces are a mix of zaniness, heart-wrenching messages and a touch of attitude. Our Christmas cards, in particular, are a good example. Each year, we focus on a different cause/need in the area and bring awareness to a local charity by making the community really think. It is, after all, what we’re all about. We then donate to the cause and encourage others to do so as well. Making a difference? We certainly try.