Although the Schwab Foundation has been around for over 20 years, they've never had any marketing materials. So, B&Y had the great luxury of creating, from scratch, the first-ever logo, website and letterhead for the foundation. We were able to assess what the board members wanted and successfully created these marketing materials to convey the founder’s dream: to help young people connect with careers and develop 21st century skills.
The logo B&Y created stands for the foundation’s core structure – leaves that represent progressiveness and growth, and layers that represent the many components of the foundation. After that, all the other pieces fell into place, and the foundation now has successful marketing materials.